our cause, vision and goals

Why it's Important

Obviously, it’s important to know about human trafficking, because the more you know, the more you can help. And as a Freedom Cafe barista, it’s important for you to know about human trafficking so that you can tell others about it, both in and outside the cafe. As a volunteer, you are dedicating your time to this cause, so you should be at least somewhat invested in it. Customers are going to ask questions, and if you can effectively tell them what we’re about, they will have no reason not to keep coming back. You should know why you’re volunteering here, and our customers should know why they’re buying coffee here. Start off by telling your friends about Freedom Cafe. Explain to them what it’s about (and tell them to visit you while you’re volunteering!). Eventually, you will get comfortable enough talking about it that talking to customers will be a breeze, and your passion for the cause will be what they see. You have the opportunity to inspire everyone who walks into the cafe, so give it a shot!

Starting at the counter

Starting a conversation with a customer can feel a bit awkward at first, but that shouldn’t stop you from trying until it feels normal. When someone comes into the cafe, a great way to start talking is to ask them if they’ve ever been to Freedom Cafe before. Ask them if it’s their first time here, and if they say yes, tell them what we’re about. Here are some tips and basic guidelines that you can work your conversation around:

Start with a greeting.

Is this your first time at the Freedom Cafe?

A simple response to a 'yes' would be

It's great to meet you. We are a nonprofit, donation-based cafe that raises money to help victims of human trafficking and at risk teens in the country of India by building vocational training centers.

If they ask about drink prices;

You may notice that we don’t have any prices listed for our drinks. As a donation-based coffee shop, we do not set prices. We ask our customers to consider paying what they would normally spend on their drink, but as a donation that helps victims of human trafficking in India.

This is the simplest thing you can say to someone right off the bat to tell them what Freedom Cafe is. This can seem like a bunch of jargon at first, so it may help to go into further detail...

You may notice that we don’t have any prices listed for our drinks. As a donation-based coffee shop, we do not set prices. We ask our customers to consider paying what they would normally spend on their drink, but as a donation that helps victims of human trafficking in India.

Once you tell a customer what we’re about, the conversation could go anywhere. They could start to ask you more questions about the cafe or human trafficking, or they could launch into a personal story. Try to keep conversations engaged while you serve customers, and make Freedom Cafe a place where people continue to have great conversations and find inspiration.

Values and Goals

Our Vision

To end human trafficking, one person at a time, to raise awareness about modern day slavery, and to raise-up a culture of others-centered students who will change the world.

Our Goals

  1. To raise money to end human trafficking.
    1. Through our relationships with NGO's in India, our goal is to build a vocational center each year for victims and children at risk of being trafficked. These vocational centers give them the opportunity to start a new life, or begin a life free of slavery.
  2. To raise awareness about human trafficking.
    1. We want every student at UMass to know that modern day slavery exists, and empower them to respond.
  3. To raise up a culture of others-focused students.
    1. One positive thing that comes out of evil and misery, is an innate desire to help. As we call students to partner with us in our cause, we believe that they will begin to see their life as a tool to break the bonds of darkness over the lives of people enslaved.
It is easy to live a life centered around ourselves. Successful people do it every day. But those people who make a mark on the world, are those who live for others.

Human Trafficking Facts

  • 27 million people are currently enslaved due to trafficking.
  • 75-80% of all trafficking is for the purpose of forced sex.
  • 600,000-800,000 are trafficked internationally every year.
  • 14,500-17,500 are trafficked into the United States every year.
    • 80% of these are women and children.
  • Human trafficking is a $9 billion business worldwide. It is in the top three revenue earners for organized crime.
  • 1.2 million children are trafficked every year.
    • 100,000 are trafficked here in the U.S.
  • 80% of trafficking victims are women and children. The most common age is 12 years old, with reports as young as 2.
  • India has the highest trafficking rate per capita than any other country.
You can keep learning on our website at www.endtrade.org and by attending our educational events
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